What is a favicon

A favicon is the small custom icon that appears next to the websites URL. The format you save the favicon in is the Windows Icon (ICO) format. In order to create the favicon you need to download a photoshop plug-in. To add a favicon to the page you need to place it in the same directory as your home page. The favicon will show up in the address bar as well as next to the bookmark. The favicon is one more way to ensure site branding.